Zain Bahrain will support the 2010/’11 season of the Muharraq Club football team and work with the team and the club to raise awareness and funds for children with autism through an innovative support program.

The Muharraq Club team members have also agreed to place the distinctive red, blue and yellow Support Autism Awareness ribbon on their team jerseys and harness their public appeal to raise funds for autism support and interact with autistic children.

The project was announced at a signing ceremony that sealed the sponsorship for Muharraq Club.

“We have always supported the Muharraq Club because they represent the best of Bahrain’s sporting spirit and are delighted to bring together two causes so dear to our CSR goals in the upcoming football season,” said Zain Bahrain general manager Mohammed Zainalabedin.

“We are already involved in support of sports as varied as basketball, tennis and sporting events such as the Bahrain Marathon Relay and look forward to some thrilling football action from Muharraq Club in the coming season.”

According to Zain Bahrain’s corporate communications manager Samya Hussain, the initiative will help raise awareness of new therapy to help autistic children to integrate with the community.

“Zain Bahrain’s commitment to our soccer team has helped the Muharraq Club to improve facilities and training efforts and offer the players and soccer fans some really exciting play in the season ahead. This season will be extra-special because the program to support autism awareness will help us to give back to the community in some measure the love and support we have always got from it,” added Muharraq Club’s second vice chairman Shaikh Mohammed bin Abdulrahman Al Khalifa.-TradeArabia News Service