UAE-based Alternative Dining Experience Restaurants Management said it has sold 18 new franchises of Dukkan Falafel across the country in just seven months, sustaining the growth performance of the fast food chain.

Dukkan Falafel, the genuine home-grown UAE-based franchise, has remained highly competitive in the fast food chain market with its wide selection of food choices that are prepared with the freshest and best quality ingredients.

Alternative Dining said it is now on course to achieve its target of opening between 30 to 40 Dukkan Falafel outlets across the UAE by the end of 2012.

The growing popularity of Dukkan Falafel has attracted new investors, particularly the middle and high-income group who are actively looking for high-potential investment schemes, said a senior official.

Rami Wardeh, CEO and co-founder of Alternative Dining, said: “Instead of keeping their money in the bank or going for the typical stock and currency or real estate investments, we are seeing many business executives who are now actively looking for attractive, recession-proof investment prospects."

"Alternative Dining is capitalising on this growing trend by offering a unique opportunity for individuals to own a business by simply buying a Dukkan Falafel franchise," said Wardeh.

"We are not looking for people with prior experience in the fast food business as full support will be provided and we will also be transferring knowledge and expertise to the investor," the official said.

"This has really been a great strategy, which, combined with the excellent market response to the newly opened Dukkan Falafel branches across the UAE, is helping fast track our growth plans in the country," he added.

The company is set to open four new branches of Dukkan Falafel in Sharjah and Abu Dhabi.-TradeArabia News Service