Emirates National Oil Company (Enoc) has rolled out its flagship recycling initiative, Tadweer, aimed at encouraging the public to donate their used laptops for charity and help conserve environment.

Organised in partnership with Dubai Municipality and TNT Express UAE, Tadweer was launched at a ceremony held in Dubai on Monday.

Saeed Abdullah Khoory, the Enoc CEO, Hussain Nasser Lootah, the DG of Dubai Municipality; Saif Al Falasi, the executive director of Environment, Health, Safety and Quality (EHSQ) and corporate affairs of Enoc and Mark Pell, country general manager of TNT Express UAE took part.

Dubai Municipality is the recycling partner of the initiative, whereby all the laptops sourced through collection boxes located at 11 Enoc/Eppco stations in Dubai will be formatted, fixed and refurbished at its PC Refurbishment Centre for distribution to charity organisations or welfare institutes.

Khoory said through this initiative Enoc was reaching out to the public to contribute to a worthy cause that brought two distinct advantages.

'It not only helps in empowering the technical and IT education and development of economically underprivileged students, the charity initiative also plays a key role in conserving our environment through the proper disposal of computers,' he explained.

'Tadweer underlines Enoc’s commitment to the green vision of Dubai and our corporate social responsibility to make a difference to the community at large,' he added.

Lootah said since Tadweer's inception, the center has received 100,000 devices; 23,500 of which are computers and 2,900 are laptops. It donated 50,000 devices; 13,750 of which are computers and 550 are laptops.

The campaign will run for 8 to 12 months with more collection points to be opened at the petrol stations in due course.

TNT Express UAE is the official logistics partner and will be responsible for collecting the laptops and delivering it to the Dubai Municipality PC Refurbishment Centre.

'We are very pleased to support the Tadweer project with our transportation network and logistics expertise to deliver the laptops,' he added.-TradeArabia News Service