Global brand experience agency Jack Morton Worldwide said it has opened its new office in Dubai to serve its clients in the Middle East region.

The office will be led by Alex Apthorpe and Yvonne Hoffzimmer who previously founded The Bridge Live Communications, the Dubai based live communications agency.

Apthorpe and Hoffzimmer successfully grew the company and service a broad range of clients across the region. They will report to Julian Pullan, President EMEA.

The award winning agency is off to a great start with assignments for Samsung and Kaspersky in Dubai and Credit Suisse in Qatar, said a senior official.

'This is an incredibly exciting launch for Jack Morton, allowing us to better fulfill our global clients' needs. Apthorpe and Hoffzimmer are a perfect fit to represent our brand in the region and provide the service our clients have come to expect from Jack Morton,' noted Pullan.

'Jack Morton has worked in the region for many years, building teams for large projects, resourced from its extensive global network.'

'For example, the agency's work for the Qatar 2022 Bid Committee required a large team on the ground throughout most of 2010. Many clients are now asking for support on projects of all sizes,' he added.  

Josh McCall, chairman and CEO of Jack Morton Worldwide, said the Dubai launch will give the firm a new base to support local and regional clients as well as further momentum to grow Jack Morton in the Middle East. 'The wider our global footprint, the better we can fulfill our clients' needs,' he added.

A top ranking group,  Jack Morton has won over 40 awards for creativity, execution and effectiveness so far this year, including Best New Product Intro, Best Media Event and Employee Campaign of the Year.-TradeArabia News Service