Procter & Gamble (P&G) said it aims to help improve everyday life for mothers around the world through its ‘Thank You Mom’ campaign for the London 2012 Olympic Games.

P&G, a worldwide Olympic partner, said it also plans to raise $5 million through the campaign to help establish and sustain youth sports programs across the globe.

A portion of sales and donations from the company’s leadership brands, including Pampers, Tide, Gillette and Pantene, will help those who moms care about the most…children.

Additionally, P&G will also help thousands of moms of Olympians experience The Olympics, said a senior official.
 
“We believe that behind every athlete is an even more amazing mom,” said Marc Pritchard, P&G Global Marketing and Brand Building officer.

“P&G is in the business of helping moms. Through our ‘Thank You Mom’ program we will support not just the moms of Olympic athletes – but every mom who does whatever it takes to make her child’s life the best it can be,” he remarked.
 
“I am delighted to see the strength of P&G’s commitment to the Olympic Movement,” said president of the International Olympic Committee, Jacques Rogge.

“Through its support of mothers of Olympians, P&G is helping athletes. With its support of youth sports, the company is supporting families and is helping to develop athletes every day. It aligns perfectly with the Olympic values,” he added.

P&G and its brands will also sponsor more than 150 athletes, who will be featured in advertising and retail campaigns to generate sales and donations that will help support youth sports.-TradeArabia News Service