Baker & McKenzie said they had advised the Publicis Groupe on the acquisition of Flip Media, a leading digital media agency in the Middle East.

“We are pleased to have been part of an important acquisition for this long-standing client of the Firm,” said Tom Thraya, corporate partner based in Abu Dhabi.

“The acquisition represents a significant investment in strengthening the Publicis Groupe’s digital offering in the region,” Thraya added.

The Baker & McKenzie team was led by Thraya supported by Abu Dhabi corporate associate, Georges Attieh.

Baker & McKenzie has been active in the Saudi Arabian market since the mid-1970s, opening its Bahrain office in 1998, Abu Dhabi in 2009 and most recently in Doha last year.

The firm’s presence in the Mena region also includes a long-standing office in Cairo.-TradeArabia News Service