Bentley Emirates, part of the Al Habtoor Motors Group, has been named Bentley’s 2011 Middle East Dealer of the Year’, rounding off a year in which it also took the title of best performing Bentley dealer for sales in the region.

Ranking sixth out of 154 dealers worldwide, Bentley Emirates’ performance was marked by a strong demand for the new generation Continental GT, while the flagship Mulsanne model was a key factor in the company’s success, a statement said.

Sultan Al Habtoor, president of Al Habtoor Motors and vice-chairman of the Al Habtoor Group, said: “The Bentley brand is stronger than ever with the launch of new cars that are helping to attract new customers to complement the very loyal customer base we have built up over the years.”

“To ensure we offer unbeatable customer service, we have also invested significantly in the brand in the UAE, opening new facilities in Mussafah, Abu Dhabi, and Dubai Marina, while bringing in a whole new, highly professional team. 2012 will be another big year for Bentley Emirates and we are confident that the luxury car market will continue to perform strongly.”

Chris Buxton, regional manager for Bentley Motors, said: “The Middle East market is key for us, so it has been a source of great satisfaction to witness Bentley Emirates going from strength to strength over the past 12 months. Their investment in the Brand and commitment to customers is why they thoroughly deserve this accolade.”

The UAE’s exclusive Bentley dealer forms part of Al Habtoor Motors Prestige Division. The company intends to repeat its 2011 success this year, and is demonstrating its commitment to customers in the UAE with a number of exciting new developments. – TradeArabia News Service