McLaren Automotive has appointed Wayne Bruce as head of public relations, with ultimate responsibility for the company’s global automotive PR strategy incorporating all brand and product matters, effective immediately.

Bruce succeeds Mark Harrison, who recently took the post of regional director for McLaren Automotive Middle East and Africa.

With more than 15 years in public relations, Bruce joins McLaren Automotive from Nissan’s luxury brand, Infiniti, where he was responsible for establishing its communications function across Europe.

He previously worked for global brands such as Nissan, Seat and Volkswagen.

Bruce will report to McLaren Automotive’s global sales and marketing director, Greg Levine, and McLaren Marketing’s group head of communications and PR, Matt Bishop. – TradeArabia News Service