Infiniti has launched a campaign providing one lucky motorist from the Middle East the opportunity to get behind the wheel of a real Formula One car with instruction from Infiniti Red Bull Racing driver Daniil Kvyat.

Under the ‘Ultimate Test Drive’ campaign, customers who visit any Middle East Infiniti centre and complete an Infiniti Q50 test drive will be entered into a prize draw. From there, 25 finalists will be selected to go head to head at Dubai Autodrome where they will be assessed on all aspects of their driving ability and car control by a panel of judges with the aim to identify one lucky winner from the region.

The judging panel will include Infiniti Red Bull Racing Test & Reserve driver Sebastien Buemi.

Juergen Schmitz, managing director, Infiniti Middle East said: “Here in the Middle East, we consistently strive to leverage on our Formula One partnership to really offer our customers an experience like no-other.”

One Middle East winner will be selected to join winners from Russia and the UK for the ultimate prize. Starting with driver training on the Infiniti Red Bull Racing simulator at the team’s factory in Milton Keynes, they will then be flown to Dubai to test drive a real, fully race specification Formula One car with personal guidance from Infiniti Red Bull Racing driver Daniil Kvyat.

After the driving experience of a lifetime, they will travel to Abu Dhabi to experience a VIP hospitality weekend for two at the Grand Prix from November 27 to 29, courtesy of Infiniti.

Schmitz added: “Driving a Formula One car represents the pinnacle for anyone interested in motorsport. The Ultimate Test Drive is in every sense a dream opportunity for our potential and existing customers. Our partnership with Infiniti Red Bull Racing allows us to really emphasize the performance part of our DNA and offering this experience to the winner is also a testament to our own ‘Inspired Performance’.”

 The ‘Ultimate Drive’ campaign is currently operating from all Middle East Infiniti centres and will close on October 10. – TradeArabia News Service