Massar Solutions, exclusive franchisee of Payless Car Rental in the UAE, has launched a new smart car leasing product that allows drivers to pay only for the number of kilometres they use when leasing a car, via a mobile application.

The smart service PayPerKay is available on both Android and IOS operating systems, while Blackberry and Windows Phone users can access their account via a web portal.

Paul Greenwood, CEO of Massar Solutions, said: “We are delighted to be launching this revolutionary new product here in the UAE.  At a time when our Prime Minister His Highness Sheikh Mohammed bin Rashid has declared that innovation should be at the heart of everyone’s lives, we are proud to have met that challenge.”

“The UAE’s car leasing sector has grown significantly in recent years. This makes it even more important to offer all car users the best available service and one which gives them proper choice and proper value for money. We are confident that PayPerKay will transform the country’s car leasing business and give consumers a welcome degree of control and flexibility.  We will continue to move forward with more innovative solutions as we have always done,” Paul added.

Once the agreement has been signed, all subscribers have to do is to download the free ‘PayPerKay’ application and a username and password will be created specifically for their account.

Through the app customers can keep regular track of their kilometres. They can choose from various bundles of kilometres and can top up on-the-go whenever they’re running short of kilometres.  Along with this, any unused kilometres can be rolled over into the next month’s allowance. Subscribers will also be given a free 1,000kms allowance for each month of the contract.

Kevin Sheepwash, general manager – Car Rental, Massar Solutions explained: “With PayPerKay, customers only pay for what they use. In contrast, with regular car leasing options you pay a fixed amount regardless of how many kilometres you drive. It allows the customers to be fully in control of the whole process, from choosing the cars make, latest model and specifications to the cost of their car usage.”

“It also plays a vital role is educating the consumers on good driving practices, such as utilizing their kilometres wisely and avoiding unnecessary driving,” he added.

The application has been successfully trialled with 15 customers. With the recent rise in the price of petrol, people have welcomed this new means of controlling driving costs.

The PayPerKay service will initially be available for the leasing of the Dodge, Jeep and Chrysler range, as part of a long term promotional deal between PayPerKay and Trading Enterprises, the owners of the Dodge, Jeep and Chrysler franchise in the UAE. However, customers will be able to lease other makes and models using the PayPerKay app on request via the website.

The launch event took place at Novotel Hotel in Dubai and featured live mobile app demonstration with the unveiling of a brand new dedicated website for the product. – TradeArabia News Service