Saturday 20 April 2024
 
»
 
»
Story

Nissan's new concept targets digital generation

TOKYO, October 20, 2015

Nissan Motor Company will showcase a total of 20 vehicles, including Teatro for Dayz, an innovative concept that signals a new direction in mobile technology, at the 44th Tokyo Motor Show, which will be held at Tokyo Big Sight and open to the public from October 30 through November 8.
 
Teatro for Dayz is designed especially for the digital native generation and this vision of near-future vehicles departs from convention and marks a shift in perception.
 
Major Nissan exhibit components include:
• Nissan Gripz Concept, making its Japan debut following its unveiling at the 2015 Frankfurt Auto Show last month;
• Upgraded Nissan Leaf with increased battery capacity, resulting in significantly longer driving range;
• Leading-edge autonomous drive and safety technologies; and
• Nissan Concept 2020 Vision Gran Turismo
 
A total of 20 vehicles will be on display, including the X-Trail Hybrid Mode Premier and Juke 16GT Four Personalisation models; and special-feature models, including the Skyline 350GT Hybrid Type-SP Cool Exclusive, Fuga 370GT Type-S Cool Exclusive and Serena Highway Star V Selection.
 
Teatro for Dayz –A new approach
 
Nissan describes the generation that went straight from the cradle to digital technology as “share natives.” This generation will reach driving age in a few years, but has shown little interest in cars so far. What kind of cars will move share natives? Will they even want to drive? Nissan has designed a provocative solution: Teatro for Dayz.

Teatro for Dayz: Its name is drawn from the Italian word for theater and a Nissan minicar.  This concept has an innovative design and features that enable share natives to create and share experiences immediately with friends both onboard and online. Designed under the concept “a clean canvas,” its key feature is its smooth white interior that allows the instrument panel, seats and even door trim to serve as a blank canvas for expression.
 
Built on Nissan's EV technology, Teatro for Dayz is as much a giant mobile battery as four-wheel transportation. To a share native, this is the point: Cars can be mobile devices for occupants interested in creating, connecting and sharing.
 
What Teatro for Dayz is and how it's used will finally be decided by share natives themselves. At the motor show, you will get a glimpse into the future and see the creativity of the next generation at play.
 
Nissan Gripz Concept
 
The Nissan Gripz Concept, conceived by designers in Europe and Japan, aims to blend the ability and practicality of a compact crossover with the excitement and performance of a sports car.

Equipped with an EV-technology-based series hybrid system—Pure Drive e-Power—, the Nissan Gripz Concept delivers a smooth, refined and exhilarating driving experience with outstanding fuel efficiency. Within the system, an efficient gasoline engine powers the same electric motor used in the Nissan Leaf.
 
The exterior of the Nissan Gripz Concept is guided by the “emotional geometry” body sculpting concept which depicts strong contrasts through the dynamic, tensional, yet edgy, surface. The interior has a “gliding wing” instrument panel, with an elegantly thin design that combines strength with simplicity.
 
Nissan Concept 2020 Vision Gran Turismo, a concept supercar developed in conjunction with Polyphony Digital, the creators of the racing video game Gran Turismo for PlayStation, is certain to further increase Nissan’s sizable presence in the game and beyond.

The latest creation in the Vision Gran Turismo Project was unveiled at Goodwood Festival of Speed 2014 in England. In new Fire Knight red body color and featuring a new expression of Nissan’s signature V-Motion grille, the Nissan Concept 2020 Vision Gran Turismo is a real-world embodiment of a virtual car, through which gamers around the world experience Nissan's dynamic performance and innovation.
 
Since the Nissan Leaf’s launch in 2010, over 180,000 have been sold worldwide, making it the world's best-selling EV. At this year’s Tokyo show, Nissan will exhibit a new grade offering a single-charge driving range up to 280 km (Nissan internal measurements based on Japanese driving conditions) and advanced safety technology—standardized across all grades for the Japan market—including Forward Emergency Braking, which is designed to help drivers avoid or mitigate the impact of frontal collisions, and Lane Departure Warning. Nissan plans to announce the latest Nissan Leaf grades for Japan in November and begin sales in December. - TradeArabia News Service




Tags: nissan | Digital | tokyo motor show |

calendarCalendar of Events

Ads