Euro Motors, the exclusive dealer and distributor for luxury automotive manufacturer Jaguar Land Rover in Bahrain, officially inaugurated its new $30 million showroom at an event recently.

 

The opening ceremony was held in grand style, as it served to commemorate both the inauguration of the new showroom as well as the upcoming National Day of Bahrain. 

 

The event was hosted with such grandeur as it also served to showcase the other prominent highlights of the evening which included the Launch of the All-New 2016 Jaguar XF and a Raffle Draw, the prize on avail of which was the newly introduced Jaguar XF. 

 

Euro Motors Jaguar Land Rover played eminent host to an audience of around 2,500 individuals, including its existing elite customers, VIPs, ministers, government officials, members of the media, corporate guests, socialites, loyalists, car lovers and other invitees. 

 

Nawaf Khalid Al Zayani, managing director of Euro Motors Jaguar Land Rover, said: “On behalf of Euro Motors Jaguar Land Rover, I’d like to express my gratitude to everyone who is with us for this momentous occasion and would like to welcome one and all to our latest, most innovative and customer oriented offering, our state of the art new showroom. 

 

"This is a significant occasion for us as we celebrate the illustrious history we have shared with Jaguar Land Rover Limited over the years, the glorious milestones we have accumulated along the way and our rapid progress since then to the elevated position we are in at present.” 

 

“With the Al Zayani family being the first to bring the Land Rover franchise to the MENA region, we are proud to say that we have deep-rooted relations with Jaguar Land Rover. Our business association with Land Rover goes back to 1949, when we became the sole distributors for the famous brand in Bahrain; and having earned the trust of Jaguar Land Rover Ltd., Euro Motors was then appointed in 2013 as the Exclusive Importer and Distributor for Jaguar in Bahrain as well. We have since gone from strength to strength in exceeding all expectations with our exceptional sales record with respect to both distinguished brands,” he added.

 

Bruce Robertson, managing director of Jaguar Land Rover Mena, said: “On behalf of Jaguar Land Rover, I wish to extend my deepest congratulations to Nawaf and his dedicated team on their successful history in Bahrain which has led them to exceed all expectations. Tonight’s new showroom unveiling celebrates our partnership with Euro Motors. 

 

"Optimised to serve Jaguar Land Rover customers in luxurious and comfortable conditions, this new facility will provide customers with a premium purchasing environment and the latest in car repairing technologies and services, as well as being in compliance with our latest and highest corporate identity standards.”

 

“Today’s unveiling is part of our ambitious plan to expand our business with strong local partners to provide a high level of customer service and support to our valued customers. We are extremely proud to see Euro Motors continue to grow with new facility and product launches in Bahrain, accompanied by their relentless drive for excellence for both our brands year on year,” he concluded.

 

During the event, the dynamic, coupé-like, aluminium-intensive, lightweight all-new 2016 Jaguar XF was introduced to Bahrain for the first time in a beautifully lit, English garden style set-up that was specially designed on the Rooftop of the showroom for this occasion.

 

Another highlight of the evening was the raffle draw through which Euro Motors Jaguar Land Rover invited all who attended to enter for a chance to win the newly introduced, brand new 2016 Jaguar XF by simply filling in and submitting tickets and Lindsay Kipp was picked out as the winner, driving home the sleek, distinctive and daring vehicle.

 

The showroom is the first purpose built facility in the Mena region to be fully compliant with Jaguar Land Rover’s latest corporate identity standards. 

 

Located adjacent to the existing Euro Motors showroom in Sitra, the $30 million two level showroom is spread over 5,000 sq m and has been specially designed from the outset to solely house new as well as Approved Jaguar and Land Rover vehicles for a minimum of the next ten years.

 

The functional new showroom also incorporates a state of the art workshop with its capacity more than twice that of the current workshop. This will allow work on 32 vehicles at a time. The facility growth will be supported by an increase in the total staffing levels to a total of 100 technical and non-technical personnel. - TradeArabia News Service