Euro Motors, the exclusive dealer and distributor for Jaguar Land Rover in Bahrain, has announced that it will once again partner with Bahrain International Circuit (BIC) for the 2016 Formula 1 Gulf Air Bahrain Grand Prix, in April.

The 2016 Formula 1 Gulf Air Bahrain Grand Prix will be held from April 1 to 3.

For the second year running, Euro Motors Jaguar will provide six branded Jaguar vehicles, two Jaguar XEs and four Jaguar XFs, to be used in BIC promotional tours that will see them driven to a number of locations in the kingdom to publicise the fastest race in the world, said a statement.

Euro Motors’ involvement in this initiative incorporates the factor of added excellence, which emanates from all aspects of Jaguar Land Rover Limited and their award-winning vehicles, to the build up to the 2016 Formula 1 Gulf Air Bahrain Grand Prix, it added.

Euro Motors will be supplying two of its most recently introduced models, the award-winning Jaguar XE and the alluring All-New 2016 Jaguar XF for the tours, it said.

Hannane Laidouni, marketing manager of Euro Motors Jaguar Land Rover, said: “Due to our many successful collaborations with BIC in the past, it brings us immense pleasure to announce our participation in this latest initiative as well.”

“As always, the highest of importance is placed on the 2016 Formula 1 Gulf Air Bahrain Grand Prix due to the substantial scope of its contribution to many significant sectors in the kingdom such as the economy, the tourism sector, the motorsports sector and so forth,” she said.

“To add to the glorious nature of the occasion is the fact that Bahrain is once again in the international racing community limelight for the duration of the event due to the BIC leading the way in the region by holding the prestigious position of ‘the Home of Motorsport in the Middle East’. Therefore, it was imperative that we partake by lending our wholehearted support, and it was with that in mind that we conceived the idea of this creative endeavour,” she added.

“This is just the latest in a long line of partnerships that Euro Motors Jaguar Land Rover has undertaken with BIC that serves to strengthen our brands and position them as the vehicles of choice,” she concluded.

With tickets for the 2016 Formula 1 Gulf Air Bahrain Grand Prix selling out fast and record numbers expected to be in attendance this year, F1 enthusiasts are encouraged to visit the Jaguar promotional tour vehicles during their pit stops and book tickets at the earliest, it added. – TradeArabia News Service