The Dubai Mall will feature a weekend children’s festival designed to be a total family attraction.

The two-day children’s festival will be held at the mall’s waterfront promenade on April 24 and 25, from 3 pm to 9 pm.

Featuring entertainers including jugglers, clowns, face painters and stilt walkers as well as game stalls, pony rides and children’s movies, the festive event further establishes the mall as the must-visit destination for families in the city.

The event is supported by Emaar Education, a premier education provider, as part of its commitment to strengthen interaction with children and parents, and will feature an array of stalls, including food and beverage stands.

Apart from various activities tailored for children, special kids’ movies will be telecast on the large multimedia screens located at the Atrium of the mall. There will be special previews of KidZania, a unique edu-tainment concept for children and Sega Republic, an indoor themed park, among the leisure attractions.

Yousif Al Ali, general manager, Dubai Mall, said: “As one of the world’s largest family shopping and entertainment destinations, Dubai Mall is continuously looking for new and exciting ways to attract families to this top-class destination.

“The children’s festival will be an added complement to the successful leisure attractions of the mall such as Dubai Aquarium and Underwater Zoo, Dubai Ice Rink and the Waterfall.”

He added that in the coming months, the mall will unveil newer leisure concepts for children including KidZania, Sega Republic and Reel Cinemas, the 22-screen cineplex.

“Lifestyle and leisure events are a strong draw for families and this festival will bring more life and activity to Dubai Mall and the waterfront promenade strengthening footfall and encouraging further sales for our retailers.”

The festival will run parallel to International Village, a two-week cultural and retail festival at Emaar Boulevard, will further boost the lifestyle appeal of Downtown Burj Dubai, regarded as the new heart of the city. – TradeArabia News Service