Luxury Swiss watchmaker Roger Dubuis made its first foray into the Middle East with the launch of new timepieces from EasyDiver collection in Dubai.

The company presented six new timepieces of the EasyDiver collection at a glittering event held in Atlantis, Dubai.

Speaking at the launch, Roger Dubuis chief executive officer (Manufacture) Matthias Schuler said, 'Today’s launch of our new watch collection is our first foray into a highly competitive market for luxury such as the Gulf.'

'We are confident that our brand’s combination of watch making precision and bold design will find loyal trendsetters in this market,' he noted.

'With expansion plans across the Middle East in the pipeline such launches are part of a series of initiatives for Roger Dubuis towards making its mark in the Middle East’s connoisseur markets in Haute Horlogerie,' he added.-TradeArabia News Service