BS International, the trading arm of China’s Shantou Chenghai Government, has inaugurated the Middle East’s largest toy exhibition centre in Dubai.

BS International is promoted and supported by China’s Shantou Chenghai Government. Located at the Business Village near Clock Tower, China’s Chenghai Toy Exhibition Center is spread across 35000 sq ft, stores over 50,000 samples and enjoys participation from 110 factories from China.

The Middle East has witnessed an annual toys sales volume of $1.5 billion in recent years and has been rapidly increasing with an average annual growth rate of 11.8 per cent.

In accordance with the figures released by China Customs, China exported toys worth $19.83 billion in 2009 to the Middle East.

“At the centre, customers can receive the real time price quotation and relevant information from Chinese companies and factories, carry out online discussions and acquire services from both Exhibition Center and China based companies/ factories at the same time,” said Ji Huilin, general manager of BS International.

Shantou Chenghai district is the most important toy manufacturing hub in China. This district is internationally renowned for its product diversity, price competitiveness and industry size. The rapid improvement of product quality, innovation and branding in the past few years has further helped Chenghai toy industry demonstrate the strength and advantage of Chenghai as the toy manufacturing hub for the world.

“This project aims to create awareness and serve as an information exchange and service center in the Middle East. We want to establish this centre as a platform for Chenghai’s toy industry and provide benefits to both buyers and toys manufacturers and thereby reduce the cost for all parties,” added Huilin.-TradeArabia News Service