BenQ, leading digital lifestyle provider and winner of the 2010 Red Dot Award, has launched its new digital camera lineup to the Middle East.

The E1460 and T1460 High Dynamic Range II cameras feature 14 megapixels high resolution, 4XW optical zoom lens, 720p HD movie recording capabilities and BenQ’s upgraded HDR II image enhancement technology.

“The E1460 and T1460 are the perfect gifts for first time camera owners particularly the younger generation as they have been designed to be very user-friendly in addition to being economical and stylish. Equipped with intuitive functions like quick delete, easy-search and a thumbnail touch bar the E1460 and T1460 are ideal for young users looking to enhance their photography skills,” said Manish Bakshi, general manager of BenQ for the Middle East and Africa.

Both digital cameras are equipped with BenQ’s HDR II image enhancement technology that is designed to produce an overall well-exposed image even when lighting conditions are not ideal.

The most key features of BenQ’s new E1460 and T1460 are its array of creative functions that allows users to transform ordinary images into creative art. The Lomo effect enable users to add Lomo style effects to their photographs – darkened-corners, off-kilter exposure and over-saturated colours.

The Fisheye lens adds an element of fun and provides a wide-angle hemispherical view of the photographic subject which results in the production of quirky, creative images. The Colour Accent effect enables users to choose a specific colour to highlight in the image turning the rest of the picture to black and white.

Both the E1460 and T1460 are equipped with 41MB internal memory and support 4GB SD compatible / 32GB SDHC card for expandable storage.

The E1460 comes in Forest Green and Shiny Silver; the T1460 comes in Passionate Red. Both cameras will be available at all major retail outlets across the Middle East from January.-TradeArabia News Service