Brother Gulf, a leader in home and business IT peripherals, has revealed plans to achieve a growth of 22 per cent by 2012 in the Middle East.

The region’s printer segment will reach $7.6 billion by 2012, the company said, quoting recent industry reports.

According to Brother, the release of their latest lines of digital copier printers (DCPs) and multifunction centres (MFCs) will act as key drivers in achieving the set growth target and are being packaged as perfect accompaniments for small office / home offices (SOHOs), small & medium businesses (SMBs) and small workgroups of up to 25 users.

Brother aims to reach its target by consolidating its regional market presence with the eight new models that were launched this year.

The three new mono laser printers (MLPs), which include the HL-2130, HL-2240D and the HL-2270DW, offers a wide variety of user-friendly functions that enable users to choose from a range of print options with ease.

Work space clutter can also be avoided with the wireless networking feature of the HL-2270DW for sharing with 25 users on the network.

The MFC-7360, MFC-7470D and the MFC-7860DW are the latest additions in Brother's multifunction centres that enable printing at 24 to 26 pages per minute and are versatile “all in one” laser printer, scanner, copier, fax and PC Fax.

The DCP-7055 and the DCP 7065DN are the newest digital copier printers for Brother. These new units offer copying, printing and scanning functions that are standard on each of these models.

All eight new models have been fitted with large paper trays that accommodate 250 sheets of paper, a statement said.

Remote management utilities such as the Web-based management or BR Admin Light, or BR Admin Professional 3 or Web BR Admin are bundled with the relevant models free of cost, it added.

“The Middle East region has demonstrated a strong demand for essential printing products and technologies, especially across SMEs and SOHOs,” said Shinji Tada, managing director, Brother Gulf.

“Today’s consumers prefer printers that can meet their daily operational requirements; help save costs and leave less of a carbon footprint on the environment. The continuing demand is expected to help drive in more growth for the region and also allow more opportunities for Printer vendors like Brother.”

“We are confident that the release of our latest printer models will not only help us to meet our set growth target of 22 per cent by 2012 but will also help today’s businesses in increasing productivity and efficiency of their operations,” he added. – TradeArabia News Service