The United Electronics Company (eXtra) has opened Apple’s first generation stores in Saudi Arabia, following a successful three-year collaboration between the two companies.

The outlets will be located in eXtra’s shops in Riyadh and Al Khobar and will offer a wide range of Apple accessories, said a statement.

Karim Dahbi, chief executive officer, said: “Our Apple stores will provide customers with a first class shopping experience and a complete range of products.

“Expert advice will be available for customers who want to learn more about products such as the iPad Air and MacBook Pro. Customers will be able to interact with products by testing them in-store, exploring the basics and learning new skills from our knowledgeable team."

“The Apple outlets will enable our customers to discover more about Apple products and their unique features. The available range will include the iPhone, iPad, as well as the full range of Apple desktops and notebooks, which are pioneering creativity and excellence in modern technology and support,” said Dahbi.

“Customers will have the opportunity to learn why Macs provide the perfect solution for creating projects at home, such as producing music or high-quality films and movies, as well as for developing professional websites. They will also experience first-hand why Apple’s devices are the best solution for communicating with family and friends, whether through blogs, social media or photo-book development,” he added. - TradeArabia News Service