Azadea Group, a leading fashion and lifestyle retail company in the Middle East and North Africa with over 55 international brands in 15 countries, has launched a new brand UPlay, its first official gaming and electronics trade in store in the region.

UPlay is a new brand concept for the region, where people can sell old products, and earn credit to put towards purchases of new or pre-owned gaming and multimedia items in store, said a statement.

The brand is aimed at addressing the need within the Middle Eastern community for a trusted trade-in solution, it said.

The store currently offers trade in options for games, consoles and accessories but will soon expand this to also encompass a wide variety of multimedia products such as smart phones, tablets and laptops, said the statement.

UPlay will offer a diverse range of new and pre-owned entertainment products available at the store.

There will be a full range from the latest games and consoles, PS4, Xbox One as well as popular Apple products, the newest iPads and iPods, and a range of phone accessories, as well as a wide range of pre-owned, certified products from all the same categories. - TradeArabia News Service