Dubai-based fashion chain Redtag has launched its new Summer 2015 collection in stores across the region, designed with the soaring summer temperatures in mind.

The value fashion and home lifestyle brand’s new season collection has been inspired by ice cream tones and seaside colours with vivid mix and match combinations for casual summer looks, said a statement.

With an emphasis on denim fabrics, playful prints, and sharp graphics, Redtag’s summer collection reinforces the brand's philosophy of fashion forward comfortable clothing at affordable prices.

Created to evoke natural style and grace, the collection offers easy and modern style solutions for busy fashionistas.

The elegant, on-trend collection is weather appropriate for the region’s challenging summer climate with two key themes providing a wide variety of mix and match items - ‘Innovative Impulse’ with bold lively prints and paradise colours; and ‘Contemporary Core’ which has been inspired by the fuss-free approach of androgynous dressing and features refined classic neutral colours such as steel blue, skimming stone grey, pave and white wheat with modest cuts creating perfect simplicity.

It also features a collection of smart casual essentials which include smart blazers in naturally cool, comfortable fabrics with sleek bags in a range of primary colours and accessories.

Meanwhile, the collection continues the bright colour-led story through to its children’s wear summer essentials with flowing florals for little girls in the family, and light denims and sassy motifs for boisterous boys.

With an emphasis on cool, light and easy to wash materials, the Redtag collection offers a large array of practical pieces with a high fashion edge for everyday casual cool, said the statement.

It has also launched a fresh homeware collection with a strong theme of bold patterns and bright prints. The affordable range gives a touch of colour to tired interiors, creating the right mood for a relaxing afternoon tea with friends and family, it added. - TradeArabia News Service