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Souq.com previews Windows 10 app at Gitex

DUBAI, October 22, 2015

Souq.com, a leading e-commerce website in the Middle East, has previewed its latest Windows 10 app at the Gitex Technology Week 2015 in Dubai, UAE.
 
The Souq W10 app is a top universal consumer app in the region that delivers consistent experience across all Windows 10 devices including mobile, tablet as well as desktop, said a statement.
 
It has been designed specifically with the end user in mind and is set to further augment consumers’ ease and shopping experience, it said.
 
Ronaldo Mouchawar, chief executive officer and co-founder of Souq.com, said: “We are delighted to launch Souq W10 app, the top universal consumer app in the region powered by Windows 10 universal app platform. 
 
"At Souq.com, we are continuously striving to enhance our customers shopping experience and this launch is a revolutionary step in that direction.”
 
Michael Mansour, head of Apps and Innovation, Microsoft Gulf, said: “At the core of Universal Windows apps is the idea that users want their experiences to be mobile across all their devices, and they want to use whatever device is most convenient or productive for the task at hand. We are delighted to be supporting Souq.com in this novel initiative.”
 
“With the electronics being the leading category across e-commerce in the Middle East, the Souq W10 app will focus on electronics and deals, even more so than the Souq.com website. E-commerce is a dynamic industry and shopping online today is being in the moment, on the road, in a store, or watching TV," said Mouchawar.
 
"People want to be notified about deals in real time right as they happen. This next-generation solution empowers our customers to experience as well as drive change in a digital economy,” he said.
 
The app will enable the same set of services across universal platform, and help grow the penetration of e-commerce at a faster rate as well as reward Souq.com itinerant consumers, said the statement.
 
It will offer a banner for daily deals on the homepage, as well as a section where shoppers can browse Deals of the Day, Clearance Items and Warehouse. There are two elements that the app will make very clear: search, and deals. 
 
The app will be multilingual and have four different catalogues for four focus markets for Souq.com - the UAE, Saudi Arabia, Egypt and Kuwait. - TradeArabia News Service



Tags: Gitex | Windows | Souq.com | app |

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