French fashion label ba&sh has marked its entry into Saudi Arabia with the opening of its flagship store in Jeddah at Red Sea Mall.

Founded by best friends Barbara Boccara and Sharon Krief, the contemporary ready-to-wear brand continues its expansion across the GCC region in partnership with Al-Futtaim, following openings at City Walk and Robinsons, Dubai and City Centre Bahrain.  

The ba&sh store, which has been designed to look like a Parisian apartment, will showcase the Fall Winter 2017 collection.

Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates in 29 countries through more than 200 companies. – TradeArabia News Service