Etihad Airways, the national airline of the UAE, has appointed Amina Taher as its new head of media relations.

Taher comes with more than 10 years experience in the field of marketing and communication and will join Etihad’s corporate affairs department.

She will be responsible for all aspects of its expanding media relations programme, reporting to vice president Michael Venus.

“Amina brings great media and communications experience and expertise to the role which will strengthen the department’s capabilities as we move forward into the second decade of operations, flying to more than 100 destinations worldwide,” said Venus.

Etihad has one of the busiest media relations teams in the UAE, issuing more than 100 releases and alerts every year and receiving in excess of 200 media enquiries each week from around the globe, he said.

The department has rebuilt its strategy and processes during the past 18 months, focusing on core areas including social media, internal communications and corporate social responsibility, he added. - TradeArabia News Service