New hotel concept to unveil at Saudi travel show
Riyadh, March 27, 2014
A new hotel concept ‘Anjum brand,’ which will serve the increasing number of pilgrims and tourists, will be launched at a leading Saudi Arabian travel and tourism exhibition.
The Anjum Hotel is part of a SR10 billion ($2.6 billion) worth Jabal Al Ka’aba project in Makkah, which is being developed by Abdul Latif Jameel Real Estate Investment Company (Aljreic).
The new hotel concept will be showcased at the seventh Saudi Travel and Tourism Investment Market 2014 exhibition (STTIM 2014), a business-to-business and business-to-consumer travel show, which will run from March 31 to April 4 at the Riyadh International Exhibition Centre.
It is an integrated platform to attract major local and international companies working in varying capacity in Saudi Arabia’s tourism sector, said a statement.
It is being organised by the Saudi Commission for Tourism and Antiquities (SCTA), with support from Aljreic.
The company will promote the flagship ‘Anjum Hotel’ featuring 1,743 rooms and suites, presenting a blend of spirituality and genuine Hijazi hospitality, said the statement.
Yousif Abdul Latif Jameel, chairman of of Aljreic, revealed that of the total fund, the company had allocated SR4 billion for the hotel.
The ‘Anjum Hotel’ offers an array of exclusive services including for instance a dedicated guest centre to respond to the various requests of the guests; a “Manasek Desk” to assist guests throughout their religious rituals; the ‘Kids World’ featuring a specialised, trained team to look after children between the ages of three and seven; and the “Azad Floors’ which offers premium services to its guests.
“Through this event, we look forward to throw the spotlight on Anjum Hotel as one of our first-class milestones in Makkah. The hotel is built with an aim to cater to the needs of Haj and Umrah pilgrims from various regions, including the GCC, the Arab world and Islamic countries, as well as to all visitors wanting to visit the kingdom for religious purposes,” Jameel added. - TradeArabia News Service
