Elaf Group of Companies, a key player in Saudi Arabia’s tourism industry, will participate at this year’s edition of the World Travel Market (WTM) in London, UK.

During the event, which will be held from November 3 to 6, the company will highlight the significant contributions it has made to Saudi Arabia’s tourism industry, while also increasing awareness of its attractive tourism offerings.

Elaf Group representatives will share the Saudi tourism experience in a step towards increasing the company’s business and promoting the country’s tourism image. The team will showcase its services to potential Muslim clients, encouraging them to visit the Holy City of Makkah for their Umrah or Haj pilgrimage and to also visit the Holy Mosque in the city of Madinah.

“We are participating at WTM for the first time this year due to the success and positive results that it has achieved over the last few years. In fact, last year’s edition of WTM generated 54.64 per cent of direct purchasing activities for exhibitor’s services, further reflecting a 23.55 per cent influence on participants—reaching out particularly to its key target audiences. With these points in mind, we are confident to be representing Saudi tourism and play a major part in achieving the goals set for tourism for religious as well as in-bound tourism purposes,” said Ziyad Bin Mahfouz, president, Elaf Group. – TradeArabia News Service