American Express (Amex) Middle East, a leading credit cards provider for the region, has launched the new American Express Platinum Credit Card - a Dirham denominated credit card, offering UAE travellers market leading rewards.

The American Express Platinum Credit Card provides access to the award-winning Membership Rewards programme, a leading rewards programme in the UAE offering a wide range of travel redemption opportunities. The card offers a highly competitive points earn rate enabling cardmembers to earn 1 mile for every US dollar spent. These points can be redeemed for flights with frequent flyer programmes from twelve leading international and regional airlines, including Emirates Skywards, Etihad Guest and BA Avios. Whilst travelling, cardmembers can benefit from complimentary access to 700 VIP airport lounges around the world.

Mazin Khoury, chief executive officer, American Express Middle East, said: “The American Express Platinum Credit Card has been developed for people in the UAE seeking a premium product that rewards them with travel and many other local benefits. Designed with travel enthusiasts in mind, we’re proud to offer our cardmembers the opportunity to redeem their points for miles with more airline partners than any other loyalty scheme in the UAE. We’re confident that this credit card will set a new benchmark in the UAE.”

Cardmembers can earn Membership Rewards points on all their purchases, regardless of where they spend or what they buy. They can also redeem their Membership Rewards points across a range of categories beyond travel, including retail, hospitality and entertainment.

“Unlike many other cards, we offer cardmembers the opportunity to gain more from their travel experiences with the flexibility to earn the same number of points regardless of where they spend.  They can also benefit from a wide choice of redemption options and the convenience of denomination in Dirhams,” said Usman Arif, vice president and country head of UAE, American Express Middle East.

In addition, the Platinum Credit Card comes with a host of additional benefits including complimentary cardmembership as long as the cardmember uses the Platinum Credit Card for a predetermined amount every year; comprehensive Retail and Travel Insurances; and Online fraud protection guarantee. – TradeArabia News Service