UAE-based Alpha Destination Management said it is embarking on the next phase of its game-changing growth by launching a five-year development plan that will significantly contribute towards achieving the goals of Dubai Tourism Vision and Expo 2020.
 
The Alpha move comes after the company had made strong footprints in the travel and tourism industry in the Middle East over the past 20 years, said a senior official.

Under its 2016-2021 Plan, the destination management company intends to open offices in the US to attract more tourists to UAE and Dubai, in addition to launching unique promotional and marketing initiatives in health and sports tourism segments, among others.

Starting from October 27, the company will be launching a unique once-in-a-month full moon yoga meditation session in the desert package.

Ghassan Aridi, CEO, Alpha Destination Management, said: "Our success has been entwined with the growth and development of the UAE and Dubai as a year-round business and leisure destination. In the past 20 years, we contributed enormously in attracting millions of tourists from across the world to UAE and Dubai."

"We are perhaps the first tour operator in the world or the region to devise a five-year strategic growth plan on the lines done for countries for destination marketing," he noted.  

According to Aridi, the plan will help the company tap new tourism source markets while consolidating the position in the markets that have been strongly contributing to the tourism growth in Dubai and other parts of the UAE.
 
Alpha, he stated, intends to expand the scope of its co-operation and collaboration with other government departments for tourism promotion in the region.

“We are eager to be a front runner in achieving the goals set for the Expo 2020 and Dubai Tourism Vision in terms of attracting tourists to Dubai and the UAE. It is undoubtedly a great opportunity for a proactive company like us. We don’t wait for an opportunity to benefit but work towards creating opportunities that benefit everyone,” said Aridi.  

He pointed out that Alpha had remained the number one operator in the UAE and the entire Gulf /Middle East region in terms of bringing the highest number of tourists to Dubai/UAE over the years.

This was mainly because of key factors such as quality of services, excellent tourism products offering and high customer satisfaction levels, he stated.

Ghassan said Alpha continued to enjoy an advantageous position in several outbound tourism source markets including the UK, Russia and China from where it has been bringing thousands of tourists to Dubai and other parts of the UAE every year over the past two decades.

"The new plan will place a great emphasis on strongly tapping the incentive travel business, along with attracting more American tourists to the UAE/Dubai," he added.-TradeArabia News Service