The Business of Events (TBOE) Global Destination Report 2026 finds business events competitiveness increasingly shaped by economic impact, connectivity and policy support, with destinations facing resource constraints, geopolitical pressures and the need for stronger impact measurement.
Registration has opened for IBTM World 2026 in Barcelona, with the global events show set to explore “The Age of Disruption” and address AI adoption, budget pressures, changing attendee expectations and the demand for measurable event ROI.
Dubai World Trade Centre (DWTC) generated a record AED25.03 billion ($6.82 billion) in economic output through its calendar of large-scale business events in 2025, further strengthening its role as a key driver of Dubai’s economic growth.
The Middle East’s MICE sector signals strong economic confidence, with rapid growth driven by venue investment and global partnerships. The UAE and Saudi Arabia lead, with markets projected to reach $9.26 billion and $5.33 billion by 2030, advancing diversification and regional competitiveness.
The business events industry must embrace ‘regeneration’ to unlock the potential of a projected $6.2 trillion Brain Economy, according to a preview of the IBTM World Trends Report 2027, which highlights the growing value of human cognition, creativity and meaningful connections in an increasingly automated world.
Business events are emerging as key drivers of economic growth, international cooperation and innovation. Despite rising costs, industry confidence remains strong, with 85% of meeting professionals optimistic for 2026, according to the American Express Global Meetings and Events Forecast.
