The Japan National Tourism Organisation (JNTO) is stepping up its efforts to attract visitors from the Gulf Cooperation Council (GCC) market through its participation in Arabian Travel Market (ATM) 2026, held in Dubai from September 14 to 17.
Japan National Tourism Organization (JNTO) has announced strong growth in visitor arrivals to Japan in 2025, with the GCC market outperforming others as demand for premium and experience-driven travel expanded.
