Middle Eastern countries are out in force at ITB Berlin, the world’s largest travel trade show, showcasing their tourism offerings with renewed vigour despite the ongoing conflict in parts of the region. From ambitious destination campaigns to major hospitality and aviation expansions, national tourism boards are using the global platform to reaffirm their commitment to growth, connectivity and international partnerships.
Sustainability Forum Middle East (SFME) concluded on a successful note in Bahrain following two days of high-level talks on energy transition, sustainable finance and long-term competitiveness with global experts reflecting the kingdom’s growing role in shaping the regional climate and sustainability agenda.
