Abu Dhabi-based hospitality management group STORY Hospitality will showcase its latest developments and growth strategy at Arabian Travel Market (ATM) 2026, taking place from September 14-17 at Dubai World Trade Centre.
STORY Hospitality, the Abu Dhabi-headquartered international lifestyle hospitality group, is launching STORY Discovery - part of the GHA Discovery loyalty programme - unlocking premium and experiential stays worldwide.
Abu Dhabi-headquartered STORY Hospitality will attend ITB Berlin for the first time from March 3–5 2026, marking a strategic step in deepening its engagement with European travel and investment partners.
