The northern emirate of Ajman witnessed a 7% increase in total tourism revenue during the first quarter of 2024, according to a report.

 

This was mainly driven by a 3% rise in occupancy rates and a 9% growth in visitor numbers compared to the same period last year, said Ajman Tourism Development Department in its report.

 

The average hotel stay duration also increased by 5%, stated the Ajman Tourism Development Department on the eve of its participation in the Arabian Travel Market (ATM) 2024.

 

The largest travel and tourism exhibition in the region, ATM kicks off tomorrow (May 6) at the Dubai World Trade Centre.

 

During the four-day event, the Department aims to showcase Ajman's rich cultural heritage, events calendar, diverse tourism offerings, and the remarkable growth trajectory of the tourism sector, in addition to seeking strategic partners to enhance cooperation and strengthen Ajman's position as a leading global tourism destination.

 

In 2023, October recorded a 5% increase in Ajman's tourism activity, leading to a significant 11% rise in visitor numbers. 

 

This increase in occupancy rates contributed to a 5% growth in revenue per available room (RevPAR). Consequently, total revenue increased by 11% on an annual basis, it added.-TradeArabia News Service