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Dr Saeeda Jaffar

Visa joins Dubai FinTech Summit as a co-host sponsor

DUBAI, March 22, 2023

Visa, a global leader in digital payments, has joined the Dubai FinTech Summit from May 8 to 9 as a co-host sponsor.
 
“FinTechs are propelling innovation in the payments industry which is helping expand access to quality, affordable financial services, and innovative payment solutions. At Visa, we are empowering FinTechs to help grow the digital economy for the benefit of consumers and businesses in the region. 
 
“Our partnership with DIFC’s Dubai FinTech Summit provides us and our industry partners the platform to explore how we can continue to collectively bring innovations in digital commerce that uplift everyone, everywhere,” said Dr Saeeda Jaffar, Visa’s Senior Vice President and Group Country Manager for GCC region.
 
Digital payments
According to Visa, 4 in 5 consumers surveyed in the UAE would switch merchants based on the payment methods offered, with most preferring digital payments over cash.
 
Dr Jaffar added: “The unprecedented digitisation during the pandemic has changed consumer expectations. This shift is prompting businesses to respond quickly, and FinTechs are helping develop the solutions businesses need to be competitive in our digital-first world.  
 
“At Visa, we remain committed to growing digital commerce by providing FinTechs with access to our experts and technology through initiatives such as the Fast Track program so they can more easily create solutions for businesses to offer their customers faster, more secure ways to pay and to manage their expenses and get working capital. We are also working with FinTech leaders to embed finance across key categories such as digital wallets and ‘Buy Now, Pay Later’, which are both increasingly popular with consumers.”
 
Global centre for innovation
Currently home to 60% of all FinTech companies based in the GCC, Dubai and DIFC are being recognised as a global centre for innovation, with its unique ecosystem and comprehensive approach to business, driving not only the future of finance but increasingly the future economy.
 
Mohammad Alblooshi, Head of DIFC Innovation Hub and FinTech Hive, said: "Visa’s expertise and leadership in the digital payments industry will undoubtedly contribute to the overall growth of the FinTech ecosystem as we continue to position Dubai as a Global FinTech Hub. Their participation is expected to bring unique insights and perspectives to the discussions and debates at the summit. Furthermore, Visa’s presence at the event underscores the significance of the summit in driving FinTech innovation and growth globally.”
 
Organised by DIFC, the leading international financial hub in the (MEASA) region, the Summit will bring together 5,000 global FinTech and technology experts and will provide the perfect environment for connecting start-ups, investors and industry leaders tapping into this opportunity as they advance in the region and beyond. -- TradeArabia News Service
 
 
 
 



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