Tuesday 25 June 2024

AUD holds workshop series on branding

Dubai, October 4, 2011

The American University in Dubai (AUD) has launched a series of lectures and workshops, lead by prominent professionals, from varied disciplines, aimed at further involving advertising students in the branding industry.

The Brandvertising Series of the Visual Communication Department kicked off with a lecture entitled, “The Possessor,” on intellectual property laws, brand protection and enforcement, delivered by David Harper, an associate at the internationally renowned Clyde & Co. law firm.

The lecture provided an overview of intellectual property and the nuances of protecting and enforcing intellectual property rights and beyond, with a particular focus on trademarks and copyright in the UAE.

AUD faculty and students attended the lecture and were granted the opportunity to interrelate with Mr. Harper on a one-on-one basis where their queries, tackling copyright enforcement and the gauges that govern such tactics within the UAE law, were duly addressed.

“The possessor marks the first of these events for a reason: It is of grave importance that our young creative minds obtain a clear understanding of their rights as intellectual property owners. Thanks to the continuous support of Clyde & Co, we are able to provide detailed legal advice on intellectual property in the UAE and the region,” said Dina Faour, assistant professor of Advertising at AUD, and curator of the Brandvertising Series.

Harper explained his perspective on the significant impact “The Possessor” embodies in regards to the students’ learning experience, asserting: “We believe that learning how to capture the value of intellectual property rights is a crucial lesson for every design student to learn during the formative stage of their careers.”

More lectures, within the scope of the Brandvertising Series, have been scheduled to take place, on a regular basis throughout the academic term, representing a gateway to current and local practices. – TradeArabia News Service

Tags: Advertising | AUD | American University in Dubai | Workshops | Lecture series |

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