Tuesday 21 May 2024
 
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Tassos Peppas

Vertiv announces new Middle East HQ in Riyadh

RIYADH, 25 days ago

Vertiv, a global leader in critical digital infrastructure and continuity solutions, has announced its new Middle East regional headquarters in Riyadh, Saudi Arabia. 
 
With a steadfast commitment to providing essential services and solutions to regional customers for over three decades, this move symbolises a pivotal step in Vertiv's strategic expansion across the Middle East and Levant region.
 
The investment will help propel Vertiv's local operations into the future, enabling closer collaboration with customers to provide cutting-edge solutions and meet rapidly evolving demand. Over the coming months, Vertiv plans to hire additional local staff to support local sales and marketing initiatives while providing Saudi nationals with professional opportunities and career pathways, it said. 
 
Karsten Winther, president of Vertiv for Europe, Middle East & Africa (EMEA), expressed his enthusiasm about the significant milestone, stating: “This move underscores Vertiv's commitment to the Middle East and Levant markets, reflecting the importance we place on fostering strong partnerships in the region.”
 
“It has been amazing to watch the immense growth this region has witnessed over the last decade, and we are excited to support new phases of development through our regional headquarters,” added Winther. “We have built great relationships with partners and customers both locally and regionally to date – and increasing our strong local presence will solidify these further.”
 
Looking ahead, Vertiv’s Riyadh headquarters will serve the local market as well as neighbouring countries, facilitating the delivery of critical infrastructure solutions and services. With a focus on advancing technology and fostering innovation, Vertiv is poised to support the future digital landscape across the wider Middle East and Levant region. 
 
Tassos Peppas, Regional Director for Vertiv in the Middle East, Turkey and Central Asia (METCA) region, added: “Saudi Arabia and the Levant region rank among the most driven economies in the world today. We are excited to be a part of such a dynamic region. Data is the new oil as they say, and we’re extremely excited to contribute to the development of data centers within the greater Middle East market.” – TradeArabia News Service 
 



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