Monday 24 June 2024

Car wrapping... a $250 million industry

Dubai signage show to feature car wrapping

DUBAI, December 31, 2014

The upcoming Sign & Graphic Imaging (SGI) Dubai 2015, a trade show for signage, will feature an exclusive area dedicated for exhibitors to display their live creative car wrapping expertise, said event organisers.

The car wrapping industry generated $220 to $250 million at the retail level, according to a global analysis conducted consulting firm Frost & Sullivan. The same study also projected 10 per cent year-on-year vehicle wrap market growth.

There are several associations in the UAE who are currently taking the lead in car wrapping.

“Car wrapping was originally designed as a medium of creating mobile advertising. The car wrapping industry has witnessed rapid growth in the UAE in recent years and this market is very much in the growth phase and has a tremendous potential,” said Abdul Rahman Falaknaz, chairman of event organisers International Expo Consults (IEC) part of Falak Holding.

“This medium definitely enables wide marketing outreach, and the effectiveness of the advertising as well as its aesthetic appeal has been the reason behind the recent surge in demand for car wraps. This is one of the most creative part of our shows and the car enthusiasts can definitely benefit from this live car wrap displays.”

Sharif Rahman, CEO, IEC, said: “We are proud to state that we have world class exhibitors at the show and they can provide high quality car wrapping products and services. For the corporate sector, car wraps serve as a powerful medium for the communication of corporate images or building corporate identity, therefore quality is of paramount importance.

“Once the right awareness levels are achieved, car wraps will definitely open new doors for savvy automobile business operators who are looking at an opportunity to impress their customers.”

Signtrade International, Strings International and System Middle East and several other exhibitors will be demonstrating their car wrapping product portfolios in addition to the other product offerings.

“It is clearly visible that wrapping vehicles has become one of the hottest forms of outdoor advertising. Businesses that specialize in wraps are fast gaining momentum in the UAE, and a large number of existing automotive aftermarket and signage businesses are adding this service to their current line of offerings to capitalize on the extra revenues,” added Rahman.

“This is a multimillion dollar industry in the US and other developed automobile markets.  This is a phenomenon that is catching up fast in the UAE as well. This industry has taken a giant leap due to the growth in advertising spends within in the consumer products sector. This medium reaches out to the masses and has been very effective. At the other end the stylish, sleek car geeks are also now looking at the latest car wrap designs to make a mark and be different,” concluded Rahman.

Now in its 18th edition, SGI Dubai aims to welcome over 400 global exhibitors from across 34 countries and expects over 12,000 trade visitors from 78 countries to visit UAE during the show running from January 11 to 13 at the Dubai World Trade Centre.

SGI Dubai has been spearheading this industry for the last 17 years and has created a solid platform for exhibitors and trade visitors within this industry. The show brings sign makers, print and production manufacturers, architects, media agencies, real-estate developers, brand and image consultants all under one roof. - TradeArabia News Service

Tags: Automobile | IEC | SGI Dubai |

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