Wednesday 22 May 2024

Restaurant Secrets to launch six new F&B concepts in Dubai

DUBAI, October 29, 2017

Restaurant Secrets, a Dubai-based restaurant consultancy, is set to launch six new concepts in the world-class beachfront development in Dubai, La Mer.

With its objective to introduce outstanding food and beverage (F&B) outlets, the consultancy will launch 14 new homegrown concepts in the UAE before the year is over. Each one has been fully developed in-house by the firm.

The new concepts include the second branch of Roti Rollers, an East meets West Indian street food brand that opened its first location at Dar Wasl this summer. The Duchess, Backyard, Maison de Juliette, Levee and O’Doner are all scheduled to open at La Mer before the end of 2017. “Each concept has been developed in its entirety by our team of industry experts. From the concept, business model, interiors to the logos, brochures, social media, websites, operations and head hunt; we’ve worked rigorously to bring each concept to life – and each with their own personality and game-changer”, said Restaurant Secrets CEO, Ralph Homer.

Roti Rollers offers a healthier take on Indian fare with less oil, healthier ingredients and a fantastic DIY perspective. While The Duchess, their darling brand with monochrome interiors and provocative splashes of brass and turquoise, offers some of the best indulgent, yet homemade cakes in Dubai, along with an all-day menu of salads, sandwiches, pastas, and fresh meals.

Backyard is where families and friends will come together to dine on Josper-grilled BBQ meats in a setting termed ‘bare-foot luxury’. Maison de Juliette’s game changer is cuisine du soleil – sun-drenched foods – fresh & passionately made with a romantic Provençal touch. O’Doner offers authentic street food from the five corners of Turkey. Levee is waterfront dining at its best in a social lounge atmosphere with an expansive outdoor Al Fresco space.

“Operating in one of the world’s most culturally diverse countries is a perfect base for the firm to create exciting & unique concepts with fascinating flavors and fusions, creative interiors and sensory experiences. La Mer will be Dubai’s next best destination and we’re proud to be a part of a project of such magnitude that welcomes all ages and walks of life,” said Homer.

When asked about the company’s plans for the next year, Homer said: “The work’s not over for these concepts as we handle F&B brand management for our concepts, looking after the social media, online reputation and PR of each brand on a daily basis. We’ve also been working closely with the Sharjah government over the past year to launch the Emirate’s first lifestyle & entertainment district in 2018, with more than 20 new home-grown cafés, resturants, kiosks & food trucks under one roof at the Waterfront.”

Restaurant Secrets delivers turnkey solutions to launch successful restaurants throughout the GCC. The consultancy has conceptualised and incubated well-known unique concepts like The Hamptons Café in Jumeirah Road, the Doner & Gyros franchise, The Victorian, Jolie Floral Boutique Café and Sushina in Abu Dhabi. - TradeArabia News Service

Tags: Dubai | restaurant | outlets | dining | secrets | LA | mer |

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