In an innovative move to reach the Indian subcontinent customer base, Zain Bahrain and New Sky have set up the region’s first outsourced retail store for a telecoms company, where customers will be served using most widely spoken languages in Asia.

The store staff will use Hindi, Urdu, Malyalam, Bengali & English as a language of daily transaction.

The store, located in the heart of the Manama Souq which sees very high working-class expatriate traffic, was attractively branded visually as a Zain outlet and managed by a trained outsourced team from Zain Bahrain’s authorised distributor, New Sky.

While the focus is on prepaid customers, the store will also stock mobiles and mobile accessories, laptops, electronics, said an official.

“Zain Bahrain believes in an interactive development of the retail market and has always been a trend-setter in its retail operations,” observed indirect sales dealer account manager Mohammed Abusayam.

“This store concept is an innovative response to our growing presence among the Asian community. We recently put the five languages, which are the most widely spoken, on our roster of call-center language options and now with the opening of this dedicated outlet, we are confident customers from the Asian subcontinent will recognize how important they are to us,” he added.-TradeArabia News Service