Dubai Quality Group (DQG) pledged its continued support to businesses in achieving higher quality standards at the opening of the 2008 International Quality Summit (IQS) at the JW Marriott Hotel here on Monday.

The summit, which will run up to Thursday, has gathered professionals, business leaders and private and public sector decision-makers to discuss strategies, tools and best practices for leveraging quality to achieve organisational excellence and success.

Chairman of DQG Marwan Al Sawaleh discussed the emerging role of the group in the UAE and Dubai in particular, while focusing on its annual activities that strengthen and spread quality norms and practices among private and public sector organisations.

DQG currently complements the Dubai Strategic Plan 2015 to enhance the emirate's dynamic economic sectors, through its training programmes, conferences, workshops, seminars and initiatives that provide networking and learning opportunities for business members.

"The stewards of successful organisations, from small businesses to quality and business excellence-certified companies, will be synonymous to quality as the key element of their success," said Al Sawaleh.

"Customer satisfaction has always been the driver for business growth; and just as consistent is the integral role of quality in ensuring satisfaction."

He pointed out that quality defines management and business process as it pushes organisations towards efficiency, productivity, creativity and responsiveness.

"More importantly, quality is a strong statement of what customers can expect and get out of an organisation's products and services. It is a visible, measurable representation of corporate commitment and character," said Al Sawaleh. - TradeArabia News Service