Animal Planet has launched a bold new look even as it celebrates 10 years of broadcasting in international markets.

The new Animal Planet will highlight gripping and exciting stories designed to appeal to an adult audience seeking compelling entertainment.

“We are transforming the look, feel and storytelling of Animal Planet in order to deepen our relationship with audiences, affiliates and advertisers alike and target more adult viewership,” said Phillip Luff, SVP and general manager, Animal Planet International.

“The new Animal Planet is full of exciting, instinctual stories that will bring out the raw, visceral emotion in the natural world and lead viewers to see animals as characters, not merely creatures. Animal Planet is a place where animals rule and viewers are captive.”

In addition to a dynamic new logo and a vibrant on-air graphics package, the new Animal Planet will offer viewers a variety of new programming including the stunning, immersive nature films for which the network is renowned as well as quality docu-soaps, docu-dramas and ground-breaking CGI that brings to life the amazing diversity of the animal kingdom.

The Animal Planet Autumn/Winter 2008 slate includes many programmes that will resonate with animal lovers in the Middle East such as Shamwari: A Wild Life, Escape to Chimp Eden, In Too Deep or Animal Cops South Africa.

Other new shows include Max’s Big Tracks, Pandamonium, Animal Park: Wild on the West Coast, Groomer Has It, Planet Earth, and Wildlife SOS, said a statement.-TradeArabia News Service