SAS Scandinavian Airlines, leading carrier in Northern Europe, said it has appointed Anna Lyczak-Czepukojc as the new district manager for the UAE.

"Anna Lyczak-Czepukojc has taken on the job as UAE district manager effective from September 1," said Per Møller Jensen, vice president, International Areas, for SAS Scandinavian Airlines.

'Her extensive experience from the travel trade, marketing, PR and particularly in B2B and B2C sales, will ensure that our operation to Dubai will continue its success. I wish Anna a warm welcome to this new exciting challenge in Dubai,' he added.

Lyczak-Czepukojc began her career at SAS in 1994 in tickets sales and customer service in Gdansk.

She has since then worked within sales, responsible mainly for corporate and agent account management and was the sales executive for Northern Poland.

She holds a Masters degree in Scandinavian Literature and Languages (speaks fluent Norwegian) from the University of Gdansk, as well as a MBA degree which she acquired in 2004 from the University of Gdansk & Rotterdam School of Management.- TradeArabia News service