Kuwait-based Burgan Bank has re-launched its premier banking segment proposition with a new identity and unique value-added features to provide customers with an extensive array of exclusive benefits that cater to their lifestyle needs.

“Bringing Lifestyle into Banking” is the new philosophy of Premier Banking at Burgan Bank and customers can now enjoy more personalized and value added services, said the bank in a statement.

The new debit Visa Platinum card for premier banking customers is designed to provide unmatched convenience and benefits with highly rewarding features, it stated.

Some of these new features include free access to the Airport Pearl Lounge in Kuwait, free valet parking at selected malls, value-added premier rewards program providing round-the-year discounts on selected retail outlets in the country.

Bringing lifestyle into banking is the Burgan’s new initiative to fulfill its premier banking customers’ sophisticated personal and professional banking needs by providing a unique standard of service and exclusive benefits, it added.

The new identity brings together affluence with priority and recognition, which its premier banking customers aspire to, said a top official.

"Lifestyle is synonymous with the values of our Premier Banking service. We continue to develop our financial products and services to accommodate the varied needs of our customers," remarked Haneen Al Rumaihi, the head of marketing at Burgan Bank.

"This initiative does not only serve to include banking solutions, but it aims more at integrating banking into the lifestyles and daily needs of our customers in an effort to provide a complete, and sound lifestyle solution," she added.-TradeArabia News Service