Emirates NBD (ENBD), a leading bank in the Middle East, has won the award for Asia’s Best Brand, for the second year in succession, at the third CMO Asia Awards for Excellence in Branding and Marketing.

The award, which consists of a statuette and citation, was received on behalf of the bank by Brian Shegar, general manager and head - Asia Pacific, Emirates NBD.

The CMO Asia awards recognise organisations for their branding and marketing initiatives, and for the strength of an organisation’s brand among target audiences. This year, over 150 companies from 25 countries across Asia, participated in the awards.

Emirates NBD is one of only two UAE-based organisations and the only bank from the UAE, to be recognised as one of Asia’s 27 Best Brands.

Other well-known international names in the list include Citibank, Deutsche Bank, Google, Hong Kong Disneyland, Malaysian Airlines, Microsoft, Pizza Hut, Proctor&Gamble, Qantas, Telecom Malaysia, Volkswagen and Wal-Mart Asia.

Vikram Krishna, head of Group Marketing and Branding, Emirates NBD, said: “Our 360 degree marketing practices have resulted in establishing the Emirates NBD brand across the Middle East and we look forward to replicating our success across various international jurisdictions. This award is of particular significance, since we have been recognised from amongst well-established brands across the Middle East, Asia and the Asia Pacific region.”

Asia’s Best Brand award is conferred on manufacturers and companies of outstanding consumer products and focuses on the company brands and trademarks.

Emirates NBD was awarded the title based on the mind, market and commitment share of the brand among consumers in the specific product category. This accolade was achieved based on the brand’s strength in consumers’ minds, the brand’s ability to encourage buying behaviour, as well as actual buying behaviour. – TradeArabia News Service