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Alshereef Hamideddin

Bupa Arabia urges digital transformation of insurance industry

JEDDAH, February 23, 2022

The future of the insurance industry in the coming years will largely be shaped by the industry’s ability to leverage digital transformation and AI solutions to improve customer experience, according to leading insurer Bupa Arabia. 
 
“Bupa Arabia’s participation at the InsureTek Middle East 2022 Conference from February 9 to 10 comes as part of our continuous efforts to be active partners in the development and growth of the insurance industry in Saudi Arabia and the region as a whole,” said Alshereef Hamideddin, Marketing and Customer Experience Director at Bupa Arabia.
 
“InsureTek provided a unique opportunity as a platform to exchange experiences with partners in the technology and insurance sectors, thus contributing to the transformation of the insurance industry,” Hamideddin stated.  
 
"Embracing digitisation is no longer a luxury, but rather a necessity and pivotal requirement for the insurance industry to be able to provide an easy journey for our customers. Enhancing the customer experience will always be a priority for us moving forward,” Hamideddin said. 
 
Hamideddin said that the continuity of insurance companies and their survival in the sector has become largely dependent on how they provide services and solutions to customers and by improving customers’ personal experiences. “This requires the implementation of comprehensive digital transformation strategies in the insurance industry,” he added.
 
Bupa Arabia for Cooperative Insurance was one of the first companies in the Saudi insurance industry to establish an entire department for digital transformation in 2018 with the aim of developing digital services and innovative solutions. 
 
More recently, Bupa Arabia launched its new Telehealth platform, which directly connects major healthcare providers with its members, providing a seamless customer experience.-- TradeArabia News Service
 



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