Paymob, Egypt’s market-leading omni-channel merchant financial services platform, has raised $50 million in Series B funding taking its total funding to $68.5 million. 

 

The proceeds will be used to turbocharge the company by expanding its product range, reinforcing its leadership in the Egyptian market, and expanding into new markets across the Middle East and Africa region.

 

Kora Capital, PayPal Ventures, and Clay Point led the round. Other new participating investors included Helios Digital Ventures, British International Investment, and Nclude. All existing investors including A15, FMO, and Global Ventures also participated. 

 

Largest ever fintech Series B

This funding round is the largest ever fintech Series B in Egypt, and brings the total funding of Paymob to over $68.5 million making it one of the most funded companies in the region and comes at a pivotal time of an unprecedented wave of digital transformation across the region. 

 

Paymob builds an omni-channel payment infrastructure to enable businesses to accept digital payments both online and in-store in addition to giving them better access to financial services. Paymob’s gateway has the largest number of payment methods in the Egyptian market; in addition to conventional bank cards, Paymob added new payment methods such as mobile wallets, QR payments, bank cards’ instalments, Buy-Now Pay-Later, and consumer finance payment options to support merchants in increasing their volume of transactions and growing revenues. 

 

Recently, Paymob partnered with Mastercard to introduce Tap-on-Phone in Egypt - the first of its kind in the country and which will start to replace traditional point of sale devices. Paymob plans to launch cards for its merchants to enable B2B transactions and build tools for merchants to better manage and grow their business. 

 

International players

This unique proposition has enabled Paymob to attract numerous international players such as Vodafone, LG, Virgin, Chalhoub Group, and Decathlon that have turned to Paymob’s digital payment products in addition to fast-growing companies such as Swvl, Breadfast, and Homzmart that are relying on Paymob to power their payment infrastructure to enhance customer experience and increase conversion at checkout. 

 

The round comes on the back of strong growth across the Paymob platform in 2021, with the number of merchants and monthly volumes growing by 4x year-on-year as of December 2021. Paymob onboarded over 100,00 merchants in less than two and half years as part of its plan to reach 1 million SMEs across the region.

 

“We are thrilled to complete this significant fundraising with the support of such renowned international investors including, PayPal Ventures, the venture capital arm of a global pioneer in the digital payment space. It is a major endorsement of the strategy we have implemented to date and the scale of the opportunities we can harness.” said Islam Shawky, Paymob’s Co-founder, and CEO. 

 

Flourishing fintech

He added: "The Central Bank of Egypt initiatives that are continuously being introduced in the market to support fintech companies were key to Paymob's growth. The Central Bank has created a regulatory framework to help fintech flourish and participate in making Egypt's digital financial inclusion ambitions a reality.”

 

Paymob has recently announced its market entry to Pakistan, which has a population of over 220 million, and over 4 million SMEs across the country, and plans to onboard over 100,000 merchants within the first 24 months of launching its operations. This expansion should be followed by additional markets in the GCC and North Africa.

 

“Paymob shares our mission and ambition of advancing digital payments adoption – it has made impressive strides in supporting the growth and success of underserved SMBs,” said Ashish Aggarwal, Director, PayPal Ventures. “We’re honoured to be investing at a critical point in their journey, as Paymob scales game-changing solutions to bridge the fintech gap for businesses across the Middle East and Africa.”

 

Innovating at scale

“We are excited to partner with Paymob as they innovate at scale in the offline merchant acquiring and online payment gateway space,” said Nitin Saigal, Founder, Kora Management. 

 

“The Paymob team is leveraging key structural changes taking place across Egypt and the Middle East, as these economies evolve from being primarily cash-led to a digital heavy mode of transacting. We look forward to the road ahead.”-- TradeArabia News Service