Emirates Hotels & Resorts, the premier hospitality division of Emirates Airline, has unveiled the latest edition to its portfolio - Green Lakes Serviced Apartments.

Promising to be a fitting addition to Dubai’s hospitality credentials, the Green Lakes Serviced Apartments are the focal point of the much sought-after Jumeirah Lake Towers precinct.

Set to showcase Emirates Hotels & Resorts core values of exceptional service, luxurious facilities and best location in any destination, the Green Lakes will help to realise the government’s vision of transforming Dubai into one of the world’s top tourist centres.

The Green Lakes sets new benchmarks in this sector of the hospitality market, with top-notch service levels, and modern and exceptionally high-standard facilities. 

“Offering the comforts of a glamorous home with the services of a luxury hotel, serviced apartments are an increasingly popular alternative to traditional hotel stays. Recent statistics released by the Department of Tourism and Commerce Marketing (DTCM) reflect an escalating demand for serviced apartments in Dubai,” said senior vice-president, Resorts & Projects, Tony Williams.

“GCC countries have been particularly fast in catching on to this cost-efficient option, and have alone showed the largest market share, making up 37 per cent of serviced apartment visitors last year.”

According to DTCM the number of serviced apartment guests rose by 11 per cent in 2007 and stays averaged at 4.29 nights. Dubai’s deluxe serviced apartments had an average occupancy of 81 per cent last year.

Over 200,000 visitors from the European Union utilised luxury serviced apartments last year, led by the United Kingdom with nearly half of these visitors.

Chicly furnished, and yet homely, the apartments are designed for comfort and convenience. The Green Lakes’ 141 one-bedroom, 29 two-bedroom, and 11 three-bedroom luxurious apartments each have generously-sized bedrooms, fully-fitted kitchens with all appliances and generous, open-plan living and dining areas.

Bespoke en-suite bathrooms and luxury furnishings complete the setting. Some apartments have dedicated rooms for domestic aids; a facility welcomed by families. Every apartment is equipped with flat screen LCD satellite TV’s, DVD / CD players, ipod docking stations and broadband Internet.

The first guests of Green Lakes have started checking in, and as the Jumeirah Lakes location matures in the following months it is set to become a very popular location for Dubai visitors, as well as for longer-term residents.

Panoramic views of the Emirates Golf Club and the convenience of easy access to the Dubai Marina, Mall of the Emirates, the Shaikh Zayed Road commuter routes, and the surrounding business districts of Media City and Jebel Ali are all attractions.

Green Lakes has launched introductory daily rates starting from Dh790 ($215) inclusive of tax and service, as well as highly competitive monthly and annual rates for long-stay guests.

Green Lakes Serviced Apartments is the third in a series of projects launched by Emirates Hotels & Resorts. Al Maha Desert Resort & Spa, recognised internationally for its contribution to conservation, is among the Condé Nast Traveller's Top 20-Hotel List and the only Dubai hotel recognised in this category. – TradeArabia News Service