The world’s first rotating tower, to be built in Dubai, is preparing to break ground on August 8.

55°Time Dubai will be powered by the sun and scientific imagination, turning 360 degrees in seven days, offering 360-degree panoramic penthouse views to all apartments providing a new view of the city every day, developers 360°Time World said.

55°Time Dubai, the winner of the international CNBC award for best “High Rise” architecturally designed building of 2007, will be the first of 24 Timepiece Buildings to be constructed around the world all turning in complete synchronisation, utilising unique rotation technology.

The designs of the individual Timepiece Buildings will be the product of internationally renowned designers and architects incorporating the latest in eco-friendly technology.

“Press conferences and releases, planned for New York, Prague, Moscow, Delhi, and Hong Kong, are being organised to enable the architectural vision and passion behind the Timepiece Buildings to be brought to the notice of the world,” director Tav Singh said.

“Information will be given to explain the ethos of 360°Time World on how the buildings are to be constructed and what they will bring, not only to the cities within which they are situated, but also to the world.”

The 360°Time World approach will explain how the buildings harness the power of nature making them iconic, architecturally unique and eco and people friendly, he added.

The developer is close to finalising a joint venture agreement with Dubai’s Meraas Holdings for the tower.

The engineering team includes Nick Cooper of Bennett’s Associates, UK; Glenn Howells concept architects, UK; James Abbot of P&T construction architects, Dubai; and the project is managed by Gautam Kulkarni KPMC, Dubai.

Work on the tower, scheduled to start 8/8/8 and the structure completed by 10/10/10. Hand over of apartments is expected by 11/11/11.

When completed, the 24 buildings will all turn with the power of nature and in sync on the hour providing a 24 hour world Time view in real time. These eco friendly buildings are to be located and named by the planets natural mathematical longitudinal line. - Trade Arabia News Service