Emaar picks Jordan firm for key project
Amman, August 3, 2008
Engineering Enterprises Company (EEC), a Jordanian company, has won the contract to build three buildings in Rift Living, which is part of the Samarah Dead Sea Resort, developed by Emaar International Jordan.
The contract was awarded by the Dead Sea Touristic and Real Estate Investment Company, a venture of Emaar Properties and a group of regional and Jordanian investors.
The Dead Sea Touristic and Real Estate Investment Company, owns the project in line with the growth plan for Jordan as outlined by the King Abdullah II Fund for Development.
The first project for the Dead Sea Touristic and Real Estate Investment Company was the construction of the King Hussein Bin Talal Convention Center (KHBTCC) which is considered one of the most important convention and exhibition centres in the region.
The Samarah Dead Sea Resort, unveiled in November 2006, is a mixed master-planned community. The project features luxury villas, beachside amenities and an extensive retail spread and is expected to boost the domestic economy and create new job opportunities.
Emaar International Jordan, which has opened its corporate office in Amman at the Rabia Towers,is the subsidiary of Dubai-based Emaar Properties, a global property developer with six business sectors, more than 60 active companies and a collective presence in over 36 markets spanning the Middle East, North Africa, Pan-Asia, Europe and North America.
Located on the Dead Sea in close proximity to the KHBTCC and Samarah Sales Center, Rift Living consists of nine low rise buildings - The Apartments - with a Clubhouse, offering a variety of facilities for the community including swimming pools and barbecue areas.
A retail village with dining and shopping facilities integrated with residential apartments is also part of the Rift Living community.
Tarik Awad, vice chairman, The Dead Sea Touristic and Real Estate Investment Company, and Elie Banayan, general manager of EEC, recently, signed the contract agreement in Amman.
Nabil Zard Abu Jaoude, managing director, Emaar International Jordan said: ’Samarah Dead Sea Resort is bringing in a new lifestyle choice to Jordan and has been carefully conceptualised to integrate itself as a socio-economic tool for the region’s development.
’By offering hospitality & leisure projects, homes, and a vibrant retail environment, Samarah Dead Sea Resort will significantly contribute to the tourism appeal of the Dead Sea.’
He added: ’In developing the resort which has been designed by international and local consultants, we are keen on partnering with Jordanian companies.
’With proven expertise in undertaking landmark projects, EEC will bring in international best practices for the timely execution of the project.’
Banayan of EEC said: ’Samarah Dead Sea Resort is the first of its kind master-planned community in Jordan, and we will employ the most modern construction techniques to ensure that the project is completed on schedule and to the highest international standards.
’We will focus on sustainable development measures in line with the overall development ethos of Samarah Dead Sea Resort to create an environmentally-friendly community.’
Rift Living is envisaged as an all-encompassing, multi functional community.
It has been specifically designed to provide opportunities for multi seasonal entertainment and integrate the existing Convention Centre and hotel resorts in the area.
Rift Living features 213 Mediterranean-styled multi-family apartments in nine low rise buildings. The 4- and 5-storey buildings with studios and spacious one-, two- and three-bedroom units and lofts offer spectacular views of the Dead Sea.
Lifestyle amenities include walkways, neighbourhood shopping at Rift Retail Village and easy access to the Clubhouse.
The homes, with luxury finishes and fittings, have an out