Wednesday 22 September 2021

3Deluxe completes design work of Sharjah beach, marina project

WIESBADEN (Germany), July 15, 2021

German architecture office 3Deluxe has completed the design and planning of the Al Heera urban beach project in Sharjah which will boast restaurants, cafés, playgrounds, ample greenery, jogging- and bike tracks.
Work on the project, being developed by Sharjah Investment & Development Authority (Shurooq), began last December and is due for opening in November.
Three-organically shaped platforms each featuring eight buildings and pavilions blend harmoniously into the setting comprising a 3 km-long beach and promenade, said the statement from 3Deluxe. 
Embedded between clusters 2 and 3 are a marina with a clubhouse, several service buildings, and a small park. The marina is open to the public and in combination with the park enhances the location’s excellent amenity value.
The Al Heera Beach & Marina development features three organic beach clusters inserted between roads, promenades, and beaches that offer space for numerous restaurants, cafés, mini-markets, and service buildings. 
The arrangement not only means several restaurant terraces face the sea but simultaneously forms an inner square-like area that is lined by cafés, said the German designer. 
Access to the promenade on the one side and the beach on the other is both intuitive and flowing. An organically shaped shaded roof covers the “square” of each cluster and creates a pleasant atmosphere, it stated. 
The German architecture group pointed out that urban beaches make an important contribution to the quality of life in large metropolises. 
There is a growing trend to not only define them as special places for bathing but to integrate them more into the everyday urban context and make them accessible to different groups of people around the clock.
Lush greenery, seating, and playgrounds turn every cluster into a place that promotes communication and entices visitors to linger, it added.
"Several years after transforming the downtown Noor Island into a green, urban paradise we are back in the region for designing a vibrant, attractive urban beach with a marina as part of more comprehensive tourist infrastructure measures in Sharjah City, a metropolis that is home to millions," said a company spokesman.
Sharjah City, a melting pot of numerous nationalities and cultures, has around 90% of its inhabitants are expats, mostly Asians from the Middle and the Far East.
"The small marina can accommodate 100 boots of various sizes as part of the Al Heera Beach & Marina project. A clubhouse with a restaurant and roof garden forms the heart of the marina. The sophisticated architectural building consists of a flowing, undulating roof providing pleasant shading for the restaurant terraces," he explained. 
"Club guests can also enjoy an exclusive, resort-like area with pools and cabanas. An impressive administrative building with reception and premises for sailing school with boat rental and several storage and service buildings complement the ensemble. From the small park, there is an attractive view of the marina," he added.
The Al Heera beach development is one of Shurooq's key projects to enhance the quality of life for the Sharjah's residents and promote both diversity and the coexistence of the various cultures.
3Deluxe is also involved in other strategic urban and tourist infrastructure projects of Shurooq.


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